Today twitter informed each and every twitter user regarding the changes in its terms of service and privacy policy to bring new features like Buy button. The twitter updated its official blog with this information and also sent an email to its users.
New Buy Button from Twitter for E-commerce
With the new Buy button, one would be able to buy merchandise from the most popular e-commerce names on Twitter and without leaving the Twitter. To buy something, you need to provide certain information to Twitter like credit card, shipping address, so you can make a purchase. Twitter is already testing the Buy button in beta. The buy button was demanded by e-commerce vendors from a long time.
What’s new in Twitter policy
•Twitter may request additional account information to help prevent spam, fraud or abuse.
•The broad audiences that receive public user profile information and public Tweets, including search engines, developers and publishers.
•The types of non-private or non-personal information that is shared with others, including reports to advertisers about the performance of their advertising campaigns.
•How Twitter collects certain types of information, including location information (such as through IP address or nearby access points and information when you install another application through Twitter.
•That Twitter may share data with its corporate affiliates consistent with its respective privacy policies, for example, if you use your Twitter credentials to login to Vine, its short looping video service, or to provide better ads through MoPub, its mobile-focused advertising exchange.
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Can Twitter Buy Button change the market scenario?
A lot of e-commerce giants runs many types of activities on Twitter as well as other social platforms like Facebook and Instagram. The one and only aim is gaining more and more followers and engagement among them. This way the lots of users share their experiences and also gives feedbacks on products as well. This way all these activities helps a vendor to make the overall experience better. As Twitter has a big fan base, not big as Facebook. But the fact is Twitter users are more active and passionate about the services than Facebook. On Twitter, quality engagements are better than Facebook. So the new buy button will surely make an impact.
Labels: Social Media, Twitter
